Eric de Bueger

Subscribe to Eric de Bueger: eMailAlertsEmail Alerts
Get Eric de Bueger: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories by Eric de Bueger

The ability to broadcast messages has been around since the GSM Phase 2 Technology Specification was introduced in 1995. However, only in the last few years have network operators, mainly in Europe, started to deploy cell broadcast-based services. Why did they take so long? The answer is simple: business managers at wireless operators did not think they could generate a profit with a one-directional, subscriptionless broadcast service. However, it is now clear that cell broadcast is a useful service with profit potential that enables operators to provide broadcast information to specifically targeted subgroups of their subscriber base. This article will explore cell broadcast technology and ways to turn this GSM network feature into revenues. The Technology Explained The basic process of broadcasting a message is quite simple; however, the technology is a bit more ... (more)